Content systems fail for one reason: the people who publish find them hostile. We model the content around how your team actually works, then put a fast front end in front of it.
Why content goes stale, and how a content model shaped around your team keeps it current.
We can run headless on WordPress if your team already knows it. The front end is what changes.
Content modelling happens with your editors in the room, not in isolation.
Fixed scope after we have seen a real sample of what you publish.
Fields, not pagesA record with named fields can be listed, sorted, translated, exported and laid out again without anyone retyping it. A page of formatted text can only ever be that page.
A redesign moves the layout, not the content.
The editing screenLabels in your team's words, fields in the order the work happens, help text where a decision is needed. When a form fights people, updating what is already published stops first.
Nobody waits for a developer to fix a sentence.
First website? This is the standard every build is measured against before we hand it over, the same one whether the job is a landing page or a platform.
Lighthouse, mobile
The target every build ships against, verified before launch. Not a promise you have to take on trust.
Thirty minutes. A straight answer and a budget range.
We map the problem and write the scope.
Weekly demos, a staging link from week one.
Live, tracked, and still ours to look after.
Catalogues, menus and course listings that the people who own them edit without a developer.
Still unclear? The intro call costs thirty minutes and commits you to nothing.
A headless CMS stores and manages content without controlling how it looks. The content is served through an API to whatever needs it (a Next.js website, a mobile app, a screen in a shop), so the same product description can appear in several places without being retyped.
WordPress is fine, and often better, when your team knows it and the content only ever appears on one website. Headless earns its keep when the same content feeds several surfaces, when the editing team is large enough to need real roles, or when speed at scale matters. We will tell you which case you are in rather than selling the more expensive one.
Yes. WordPress can run headless: your team keeps the admin they know while a Next.js front end serves the pages. It is a common middle path when retraining editors would cost more than it returns.
The one that fits the team and the content. We work with headless platforms behind Next.js as well as WordPress, and the decision comes out of the content modelling session, not from a preferred vendor.
One session is usually enough, because the editor is built around your workflow rather than a generic page builder. You also get a written handover so a new hire can learn it without booking us.
Yes. Preview before publish is standard in everything we build, so nobody has to publish to production to find out how a page looks.
Content modelling takes one to two weeks, and the build usually runs alongside the front end for another four to eight depending on how many content types exist. Migrating a large existing library is the part that most often extends the timeline.
Yes, and we script it rather than copying by hand where the source allows. Messy legacy content is the honest risk to timeline, so we sample it early and tell you what cleanup it needs.
Thirty minutes, no pitch deck. Describe the problem and we will tell you what it takes to solve it (scope, budget range, timeline), even if the answer is that you do not need us.
