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Voom.

The online shop for a British sports-nutrition brand — energy bars, hydration, recovery and boosters — with pack sizes and Buy Now on every shelf, so a regular reorders in a few taps.

Visit voomnutrition.co.uk
Client

Voom

Sector

Consumer goods

Scope

E-commerce · Development

Archive

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Voom — Sports-nutrition storefront, built to reorder fast
The project

Sports-nutrition storefront, built to reorder fast.

What we handled
  • E-commerce
  • Development
Related services
The brief

VOOM Nutrition is a British performance-nutrition brand based in Lancaster, close to the Lake District fells. It makes Pocket Rocket energy bars, electrolyte drinks and chews, energy drinks, recovery protein and performance boosters for runners, cyclists, triathletes and HYROX athletes, and sells them direct in the UK and the Netherlands and through independent retailers.

The shop had to make a wide range easy to buy and buy again — many flavours, each sold as a single bar or sachet, a box or a pouch — and carry the sports science, the athletes and the partner network behind the products.

What we built

We designed and built the shop for both markets: an English store for the UK and a Dutch store for the Netherlands, with a country switch between them.

Every product card opens a pack-size picker, so a visitor adds a box, pouch or sachet to the basket, or buys it straight away, without leaving the listing. Product pages carry nutrition, ingredients, directions, delivery details and FAQs, and a Pick & Mix page puts the whole range on one screen for building a bundle. Around the shop sit free nutrition calculators that turn body weight and race conditions into a dose and timing plan, a points-based rewards club, a map of stockists and a partner enquiry form.

What it does
  • Shop by category: energy bars, hydration, energy drinks, protein and recovery, boosters, taster packs
  • Pack-size picker with Add to Cart and Buy Now on every product card
  • Pick & Mix: the whole range on one page, for building a bundle
  • Product pages with nutrition, ingredients, directions, delivery and FAQs
  • Free calculators for bicarb, nitrate, electrolyte, carbohydrate and protein
  • Rewards club: points on orders, redeemed at checkout
  • Stockist map and a partner enquiry form
  • UK store in English, Netherlands store in Dutch
Built with
  • LanguagesEnglish, Dutch
Inside the build

Screen by screen.

Voom — screen 2
Voom — screen 3
Voom — screen 4
Voom — screen 5
Voom — screen 6
Voom — screen 7
Voom — screen 8
Voom — screen 9
Voom — screen 10
Voom — screen 11
Voom — screen 12
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