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Case study · 03 / 20 · ← all projects
CFMOTO.
The Georgian home of CFMOTO, a catalogue that sells motorcycles, quad bikes and utility buggies the way good sites sell products: specs first, prices in lari or euro, a call one tap away.
Visit cfmoto.ge- Client
- CFMOTO
- Sector
- Automotive
- Services
- Web apps & platforms, Headless CMS
- Built on
- Custom admin
- Languages
- Georgian, English
Overview
For CFMOTO Georgia we designed and built a bilingual dealer website covering the brand's motorcycles, quad bikes and utility buggies. Sixteen models sit in one catalogue with their key specs, colours and prices in lari or euro, and each has a page of its own with the full specification. There is no cart: every model ends in a call request, so a buyer who has seen enough can ask the sales team to ring.
01
Specs on every card
Two key figures sit above each photo, such as displacement and power, with the name, the price and the colours below.
02
Lari or euro
One click on EUR turns every card on the page, or the model's own price, to euro, and GEL turns them back.
03
Sixteen models, sixteen pages
Photos, the price, a colour picker where there is a choice, and the full specification in tabs.
04
Ask the sales team to ring
The call request opens from the header of every page and from each model, in Georgian or English.
The buyer's path
From the catalogue to a phone call.
- 01 The catalogue
The catalogue opens on the motorcycles, eight of them, each card with two key specs, a price and its colours. The 450CL-C comes first, at 14,500 lari.
- 02 The model
The 450CL-C has a page of its own: the price with a switch to euro, 449 cc, 30 kW and 42 N.m, and a call button under them.
- 03 The specs
Further down sits the full specification in three tabs: engine, dimensions and weight, chassis and brakes.
- 04 The call
The call button opens a short form over the page: a name, a phone number and a message.
In the build
What the CFMOTO catalogue does.
01 / 06
- cfmoto.ge/en/vehicles/category/atv/
01Category pages and a currency switch
Each catalogue tab opens its category on a page of its own. On the quad bikes, one click on EUR turns all four prices to euro, and GEL turns them back.
Recorded on the live site
02A spec sheet in tabs
Engine, dimensions and weight, chassis and brakes: each model's specification sits in one card, a tab at a time. On the 450CL-C it runs from the 449cc water-cooled twin to ABS as standard.
- cfmoto.ge/en/
03Every model from the header
The catalogue menu opens each category with its models and prices, from the Papio ADV at 6,000 lari to the UFORCE U10 XL PRO HIGHLAND at 89,944. Search lists the matches as you type.
Recorded on the live site
04Catalogue cards that lead with specs
Two key figures come first, then the photo, the name, the price and the colours available. Here the motorcycles are in euro, one click after lari.
- cfmoto.ge/en/vehicles/250sr/
05Colour and currency on the model page
On the 250SR a swatch swaps the bike from Nebula Black to Nebula White, and EUR turns 9,500 lari into 3,263.71 euro. Further down, the spec sheet opens on dimensions and weight, then on chassis and brakes.
Recorded on the live site
06A call request from every page
The button in the header and on every model opens the same short form: a name, a phone number with the +995 code and a message.
The screens
Every screen here is the live site.
The brief
CFMOTO Georgia sells the brand's motorcycles, CFORCE quad bikes and utility buggies, with branches in Tbilisi, Batumi and Kutaisi.
Buyers compare these machines on their numbers, so the site had to put the specs and the price of every model first, in lari or euro, and make it easy to ask the sales team to call, in Georgian and English.
What we built
We designed and built the site around one catalogue: sixteen models in three ranges, each card with two key specs, the price and the colours, and a switch that turns every price on the page to euro and back. Category tabs, a mega menu and a search that finds models as you type lead into it.
Every model has a page of its own with its key figures, a photo carousel, colour swatches where there is a choice and the full specification in tabs. There is no cart: a call request opens from the header of every page and from each model, and the contact page shows the three branches on a map. Georgian is the default, with the English site under /en/.
Stack and tools
What it runs on, and what it measures.
Read from the live site: the build, the tags in its pages, and the services a visitor meets on them.
- Built with
- SwiperGoogle Fonts
- Marketing and analytics
- Google Tag ManagerGoogle Analytics 4Meta Pixel
- On the page
- Google Maps
- Content
- Custom admin
- Languages
- GeorgianEnglish
Gallery
On desktop and on the phone.
FAQ
About the CFMOTO build.
Planning something similar? The intro call is thirty minutes and commits you to nothing.
The catalogue opens on category tabs, each with its count, and each tab leads to that category's own page. Every card shows two key specs, the photo, the name, the price and the colours available, and a switch turns the prices to euro. The same models are in the mega menu in the header, and the search finds them by name as you type.
Yes. Every catalogue card and every model page carries a EUR and GEL switch. On a catalogue page one click turns all the cards to euro, and on the 250SR's own page 9,500 lari becomes 3,263.71 euro.
Sixteen models in three ranges: eight motorcycles, four CFORCE quad bikes and four utility buggies, among them the electric U6 EV. Prices run from 6,000 lari for the Papio ADV to 89,944 lari for the UFORCE U10 XL PRO HIGHLAND, and the CFORCE 110 also appears under youth quad bikes, recommended from age 10.
A full-width photo with the key figures, then the description, the price with the currency switch and a call button, a photo carousel and a spec sheet split into tabs such as engine, dimensions and weight, and chassis and brakes. Where a model comes in more than one colour, swatches swap the photo and the colour name, as on the 250SR in Nebula Black and Nebula White.
A call request opens from the header of every page and from each model page, asking for a name, a phone number and a message. The contact page has its own form, which also asks for a surname and an email, and lists the branches in Tbilisi, Batumi and Kutaisi with a Google map that switches between them.
Georgian and English. Georgian is the default and the English site sits under /en/, with the same catalogue, model pages, spec sheets and call request in both.
Vebses, a web studio in Tbilisi. We designed the site and built it, including the catalogue and its category pages, the model pages and spec sheets, the currency switch, the search and the call request, and our credit is in the footer of every page.
Yes. Another importer would start from the same backbone: a catalogue whose cards lead with specs, a page per model with its colours and full specification, prices in more than one currency, a search, and a call request on every page, in two languages. The range, the look and the way your sales team works would be your own, and the first call is where we map them out.
Start a project
Tell us what you are building.
Thirty minutes, no pitch deck. Describe the problem and we will tell you what it takes to solve it (scope, budget range, timeline), even if the answer is that you do not need us.
- Email ushello@vebses.com
- Call us+995 599 88 74 04
- WhatsApp+995 599 88 74 04
- Visit usPolitkovskaia 14, Tbilisi
