Transporter's English site open on a MacBook and an iPhone, standing on a rough dark stone block
Case study · 09 / 20 · ← all projects

Transporter.

The corporate site for a powersports and equipment distributor across Georgia, Armenia and Azerbaijan: its brands, its three lines of business and the way into each of its shops.

Visit tr.ge
Client
Transporter
Sector
Powersports
Built on
Content editor
Languages
Georgian, English, Armenian

Overview

For Transporter we designed and built the corporate website of a powersports and equipment distributor that has worked across Georgia, Armenia and Azerbaijan since 2015. The site lays out the group's three lines of business (recreational and motor equipment, garden and forestry equipment, and infrastructure solutions), gives each of its 28 partner brands a page of its own and sends visitors on to the online shop that sells what they came for. It runs in Georgian, English and Armenian.

01

Three lines of business

Recreational and motor, garden and forestry, and infrastructure: each opens out on the home page and has a page of its own.

02

A page for every brand

From BRP and Kawasaki to PistenBully, each partner brand has its story and product directions, and several link straight to the shop that sells them.

03

The way into each shop

The menu, the footer and the contact page list all three online shops: transportershop.ge, cfmoto.ge and gardenshop.ge.

04

Georgian, English and Armenian

Georgian by default, English under /en/, and an Armenian version whose footer gives a Yerevan address.

The visitor's path

From the group to the right shop.

  1. 01 The group

    The home page splits Transporter into three lines of business. Hover one and it opens out with a Learn more button.

    The English home page of tr.ge: the three directions as tall photo panels, Recreational and Motor Equipment open over Can-Am buggies with its Learn More button, then Horticultural and Forestry Equipment and Infrastructure Solutions
  2. 02 The direction

    Recreational and motor equipment opens on a photo mosaic, then lists its six main directions and sixteen partner brands.

    The Recreational and Motor Equipment page on tr.ge in English: the title beside a mosaic of a Kawasaki Ninja, a Sea-Doo, a Can-Am buggy and dirt bikes, above the opening paragraph about the group
  3. 03 The brand

    CFMOTO's page introduces the brand, founded in 1989 and making scooters, motorcycles, ATVs and UTVs from 125 cc to 1000 cc, and links to www.cfmoto.ge, the shop that sells it.

    The CFMOTO brand page on tr.ge in English: the name with a red dot, its description and the link to www.cfmoto.ge, above the brand film of an orange CFMOTO quad bike
  4. 04 The shop

    From any page, the menu lists the three online shops, www.transportershop.ge, www.cfmoto.ge and www.gardenshop.ge, under the addresses in Tbilisi, Batumi and Kutaisi.

    The full-screen menu on tr.ge: seven sections on the left, and on the right the Tbilisi, Batumi and Kutaisi addresses and phone numbers above the three online shops, each with Go Shopping
In the build

What the Transporter site does.

01 / 06
  1. tr.ge/en/
    01

    The group in three directions

    Below the counters, the home page splits Transporter into recreational and motor equipment, garden and forestry equipment and infrastructure solutions. Hover a panel and it widens with a Learn more button; a click opens that direction's page.

    Recorded on the live site

  2. Redrawn brand page headers from tr.ge in English: CFMOTO in front with its line on scooters, motorcycles, ATVs and UTVs from 125 cc to 1000 cc and its link to www.cfmoto.ge, Kawasaki and BRP behind with www.transportershop.ge, the CFMOTO link joined by a red dashed line to its row in Our sites, the list of the three online shops with Go shopping links, over the faded English partner brands page
    02

    From the brand to its shop

    Every brand has a page with its story and product directions, and eight of those pages link on to the shop that sells the brand: CFMOTO to www.cfmoto.ge, BRP and Kawasaki to www.transportershop.ge.

  3. tr.ge/about-us/
    03

    A menu with every address and shop

    The full-screen menu puts the seven sections on the left and, on the right, the addresses and phone numbers in Tbilisi, Batumi and Kutaisi above the three online shops, each with a Go Shopping link.

    Recorded on the live site

  4. Redrawn timeline from the English about page of tr.ge, 10 Years on the Path of Growth: the founding in 2015, BRP, Sea-Doo, Ski-Doo, Can-Am and CBS in 2016, Kawasaki, MND, Jobe, KYMCO and more in 2017, and 2018 with PistenBully, CFMOTO, Husqvarna and Gardena highlighted in red, under a glass bar of the counters 5,000+, 80+, 150+ and 10, on Transporter red
    04

    Ten years, brand by brand

    The about page leads with four counters: 5,000+ products sold, 80+ international brands, 150+ completed projects and 10 years on the market. Further down, a timeline shows the brands added each year, from BRP in 2016 to Mitas in 2025.

  5. tr.ge/about-us/
    05

    A language switch on every page

    The language switcher sits in the header of every page. Pick Eng on the Georgian about page and the same page opens in English under /en/, its counters counting up again.

    Recorded on the live site

  6. Redrawn contact form from tr.ge in English, headed Do you have any questions or suggestions?, with an invented name typed in, phone number, email, purpose and comment fields and the red Submit button, in front of the English contact page with its address cards, websites and emails, and a glass card for Tbilisi at 70 A. Beliashvili Street, +995 595 37 11 77, on a light tint
    06

    One form for questions and proposals

    Beside the addresses, the shops and two email addresses, the contact page has a short form: name, phone number, email, purpose and a comment, with name, email and purpose required.

The screens

Every screen here is the live site.

8 screens from the Transporter build
The brief

Transporter has distributed recreational, sports and professional equipment in Georgia, Armenia and Azerbaijan since 2015, with branches in Tbilisi and Batumi. Its portfolio runs from BRP (Sea-Doo, Can-Am, Ski-Doo, Lynx), Kawasaki, CFMOTO and Sherco to Husqvarna and Gardena garden and forestry equipment and PistenBully snow groomers.

The group sells through separate online shops. The corporate site had to explain the business as a whole (its brands, its lines of business, its news and events) and send each visitor on to the right shop.

What we built

We designed and built the site in Georgian, English and Armenian. The home page opens on the group and its three directions (recreational and motor equipment, garden and forestry equipment, and infrastructure solutions), each with its own page of product lines and partner brands.

Every brand has a page with its story and product directions, several with a link to the shop that sells it. A full-screen menu carries the Tbilisi, Batumi and Kutaisi contacts and links to the group's shops, and news, an events page, a timeline of the brands added year by year and a contact page complete the site.

Stack and tools

What it runs on, and what it measures.

Read from the live site: the build, the tags in its pages, and the services a visitor meets on them.

Built with
GSAPSwiperGoogle Fonts
Marketing and analytics
Google Analytics 4
On the page
Google Maps
Content
Content editor
Languages
GeorgianEnglishArmenian
Gallery

On desktop and on the phone.

Transporter's English home page on desktop with the Infrastructure Solutions panel open over a PistenBully on snow, beside the English home page on a phone, scrolled to its introduction of the group and the counters 5,000+, 150+, 80+ and 10, on a light tint of the brand red
The CFMOTO brand page of tr.ge in English on desktop and on a phone, each with the brand's description, the link to www.cfmoto.ge and an orange CFMOTO quad bike, on near-black with a red glow
Three phones on Transporter red with the English site: the Partner Brands page with the BRP and Kawasaki cards, the Recreational and Motor Equipment page with its photo mosaic, and the menu with its seven sections and the Locations and Our sites fold-outs
FAQ

About the Transporter build.

Planning something similar? The intro call is thirty minutes and commits you to nothing.

Transporter sells through separate online shops, and the corporate site is the way into each of them. Brand pages such as BRP's and Kawasaki's link to www.transportershop.ge, and CFMOTO's to www.cfmoto.ge. The menu, the footer and the contact page list all three shops, with www.gardenshop.ge for Gardena and Husqvarna.

The partners page lists 28 brands, among them BRP with Sea-Doo, Can-Am, Ski-Doo and Lynx, Kawasaki, CFMOTO, Sherco, KYMCO, Husqvarna, Gardena and PistenBully. Each brand has a page with its story and product directions, and the about page adds a timeline of the brands added year by year, from BRP in 2016 to Mitas in 2025.

Around the group's three lines of business: recreational and motor equipment, garden and forestry equipment, and infrastructure solutions. The home page shows them as three photo panels that widen under the pointer, and each has a page of its own with its main directions and partner brands. They run from quad bikes, motorcycles and watercraft to Husqvarna and Gardena garden and forestry equipment, PistenBully snow groomers and MND ropeways.

Georgian, English and Armenian. Georgian is the default, English sits under /en/ and Armenian under /hy/, and the switcher in the header moves a page between Georgian and English. The Armenian version's footer gives a Yerevan address and an Armenian phone number.

The phone number and a contact button sit in the header of every page, and the menu lists the Tbilisi, Batumi and Kutaisi addresses with their phone numbers and map links. The contact page adds two email addresses and a form that asks for a name, a phone number, an email, the purpose of the enquiry and a comment.

Yes. The news page opens on a featured post, such as the gala evening for Transporter's tenth year, above a grid of every post, from Akrapovič arriving in Georgia to new insurance for motorcycles, buggies and ATVs. The events page gives each event, such as EYOF Bakuriani 2025, which Transporter equipped as BRP's official distributor in Georgia, a card with its date, a description and its location, with past events listed below.

Vebses, a web studio in Tbilisi. We designed the site and built it in Georgian, English and Armenian, from the direction and brand pages to the menu, the timeline, the news and events and the contact form, and our credit is in the footer. Two of the shops it links to, transportershop.ge and cfmoto.ge, are Vebses projects too.

If your group sells many brands through more than one shop, yes. Transporter's site shows the pattern: the business presented by line and by brand, a page for each brand that links to where it is sold, a menu that doubles as a directory of locations and shops, and more than one language. The brands and the way you sell them would set the rest.

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