KTW Group's English site open on a MacBook and an iPhone, standing on a rough dark stone block
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KTW Group.

The site for Kakhetian Traditional Winemaking: the house, its wines and the places behind them across Georgia.

Visit ktwgroup.ge
Client
KTW Group
Sector
Wine
Built on
Custom admin
Languages
Georgian, English, Russian, Polish, Chinese

Overview

For KTW Group (Kakhetian Traditional Winemaking), a Georgian wine and spirits group, we designed and built a wine producer website in five languages: Georgian, English, Russian, Polish and Chinese. More than 100 products are sorted by drink and by brand, and each wine brand has a page that lists its wines with region, grape variety, alcohol and ageing method. On the home page, four tabs fill a map of Georgia with photographs of its wineries, restaurants, wine stores and production facilities, and a world map marks its export markets.

01

Products by drink

Wine, sparkling wine, brandy, chacha and wine in clay, each a full-height panel that widens under the pointer.

02

Brand by brand, wine by wine

Twelve wine brands, each with a bottle slider and a card per wine: colour, region, grape variety, alcohol and ageing.

03

Four tabs, two maps

Tabs fill a map of Georgia with photos of its wineries, restaurants, wine stores and production facilities, and a world map marks the export markets.

04

From Georgian to Chinese

Georgian, English, Russian, Polish and Chinese, with the same pages in each and a language menu in the header.

The visitor's path

From five drinks to one bottle.

  1. 01 The drinks

    The products page introduces more than 100 products and opens on five full-height panels: wine, sparkling wine, brandy, chacha and wine in clay.

    The Our Products page on ktwgroup.ge in English: the intro on more than 100 products and five full-height panels of wine, sparkling wine, brandy, chacha and clay
  2. 02 The brands

    Wine opens on a grid of twelve brands, from Iveria and Patardzeuli down, each card with the brand's bottles and an arrow to its page.

    The Wine brand grid on ktwgroup.ge in English: the Iveria and Patardzeuli cards with their bottles, round logo badges and arrows, with Sazandari and Tabla Georgian Wine below
  3. 03 The brand

    Guramishvili's Marani, a premium brand from Kartli, has a page of its own: its story, its awards and a bottle slider over the brand's crest.

    The Guramishvili's Marani brand page on ktwgroup.ge in English: the Wine eyebrow, the brand's description and a bottle slider with the Goruli Mtsvane bottle over the brand's crest
  4. 04 The wines

    Below it, a card for each of its twenty wines: colour and sweetness, region, grape variety, alcohol and ageing method.

    Wine cards on the Guramishvili's Marani page in English: Saguramo white and red, Khikhvi Barrel and Khvanchkara, each with its type, region, grape variety, alcohol content and ageing method
  5. 05 The wine

    One wine, one page: Khvanchkara, a naturally semi-sweet red from Aleksandrouli and Mujuretuli grapes grown in Racha, with its specs beside the bottle.

    The Khvanchkara page on ktwgroup.ge in English: its description and a spec grid with region Racha, the grapes Aleksandrouli and Mujuretuli, alcohol 11.5, the classic method and red, semi-sweet, beside the red-capped bottle
In the build

What the KTW Group site does.

01 / 06
  1. ktwgroup.ge/en/products
    01

    Choose a drink, then a brand

    The products page opens on five full-height panels that widen under the pointer: wine, sparkling wine, brandy, chacha and wine in clay. Click Wine and twelve brands appear, each a click from its own page.

    Recorded on the live site

  2. Redrawn wine cards from the Guramishvili's Marani page in English on a cream and gold ground: Saguramo white, dry and Saguramo red, dry behind, Khvanchkara in front with its bottle, red, semi-sweet, region Racha, grape variety Aleksandrouli and Mujuretuli, alcohol 11.5 and the classic method, with a chip for 20 wines
    02

    Every wine with its specs

    Each brand page lists its wines as cards: colour and sweetness in crimson, then region, grape variety, alcohol and ageing method. Guramishvili's Marani alone has twenty.

  3. ktwgroup.ge/en
    03

    The group on a map of Georgia

    Four tabs on the home page fill a Georgia-shaped frame with a photograph of each side of the business: wineries, restaurants, wine stores and production facilities. Each one links on to its full list.

    Recorded on the live site

  4. Redrawn Wine Stores directory from ktwgroup.ge in English on the wine-red ground: Vincero Bakhtrioni, Vincero Tsereteli, the Patardzeuli and Batumi store-salons and the Keda store with their photos, locations and phone numbers, beside the Velistsikhe Store card with a painted map of Georgia over its shelves of bottles, and a chip for 10 wine stores
    04

    Ten wine stores in one directory

    The wine store directory lists ten stores, from the three Vincero shops in Tbilisi to the Patardzeuli and Batumi store-salons, each with its photo, location and phone number.

  5. ktwgroup.ge/en/wine-manufacturer/guramishvilis-marani
    05

    One page in five languages

    A language menu sits in the header of every page. Pick English, Russian, Polish or Chinese and the same page comes back in that language.

    Recorded on the live site

  6. Redrawn export section from ktwgroup.ge in English on a dark ground: the heading KTW Group worldwide with 30 countries exported to in crimson above the site's world map of export countries and its legend, beside the export team card with the WhatsApp number +995 32 223 77 00, over a stone cellar with riddling racks
    06

    Export markets and an export contact

    The export page puts its headline figure first, 30 countries, above a world map that tints the export markets, and a WhatsApp button below it reaches the export team.

The screens

Every screen here is the live site.

8 screens from the KTW Group build
The brief

Kakhetian Traditional Winemaking (KTW Group) is a Georgian wine and spirits group with a family winemaking history it traces to the 19th century. Beyond its wineries and brandy plants, it runs chateaux and restaurants for wine tourism, the Vincero chain of wine stores and the Nena food brand, and exports abroad.

The group needed one site that holds all of it (its many wine brands, the places a visitor can go, and the corporate side for partners and investors) in Georgian, English, Russian, Polish and Chinese.

What we built

We designed and built the site in five languages. Products are organised by drink (wine, sparkling wine, brandy, chacha and wine in clay), and each wine brand has its own page listing its wines with type, region, grape variety, alcohol and ageing method.

On the home page, four tabs fill a map of Georgia with photographs of the group's wineries, restaurants, wine stores and production sites, and a world map shows its export markets. Chateau, marani and restaurant pages tell each place's story and give its address and phone number, a store directory lists every shop, and the company section carries the family history, news, awards and an export contact.

Stack and tools

What it runs on.

Read from the live site: the build, and the services a visitor meets on its pages.

Built with
Google Fonts
On the page
Google MapsYouTubeWhatsAppInstagramFacebook
Content
Custom admin
Languages
GeorgianEnglishRussianPolishChinese
Gallery

On desktop and on the phone.

The Guramishvili's Marani brand page on five phones in a gentle arc on the wine-red ground, English in the middle with Georgian, Russian, Polish and Chinese around it, each labelled with its entry from the English site's language menu
The Khvanchkara wine page in English on desktop and on a phone, on a cream and gold ground
The Chateau Askana page in English on desktop and on a phone, the stone chateau with its latticed balcony, on a dark ground with a gold glow
FAQ

About the KTW Group build.

Planning something similar? The intro call is thirty minutes and commits you to nothing.

By drink first, then by brand. The products page introduces more than 100 products and opens on five drinks: wine, sparkling wine, brandy, chacha and wine in clay. A click on Wine opens twelve wine brands, from Iveria and Patardzeuli to Chateau Askana, and every wine brand has its own page with a bottle slider and a card for each of its wines.

Each wine has a card on its brand's page and a page of its own, with its colour and sweetness, region, grape varieties, alcohol content and ageing method. Khvanchkara from Guramishvili's Marani, for example, is a naturally semi-sweet red from Aleksandrouli and Mujuretuli grapes grown in Racha, made by the classic method. A carousel of other wines follows below.

Five: Georgian, English, Russian, Polish and Chinese. Georgian is the default, and the other four have the same pages under /en/, /ru/, /pl/ and /zh/. The language menu in the header switches the page you are on to another language.

The wine store directory lists ten stores, among them the three Vincero stores in Tbilisi and the Patardzeuli and Batumi store-salons, with their locations and phone numbers. The Buy online button in the header of every page leads to the Vincero online store.

The export page states that KTW Group exports to 30 countries, shows a world map of its export markets and ends with a WhatsApp button for the export team. The contact page adds a message form, the office address in Tbilisi, a phone number, an email address and a Google map.

Yes. The hospitality section has four parts: wineries and chateaux, restaurants, wine stores and production facilities. On the home page the same four are tabs over a map of Georgia: a hover or a click fills the Georgia-shaped frame with a photograph and points its Read more link to the full list. The Chateau Askana page, for example, explains that KTW Group built the chateau in 2021 to promote Gurian winemaking, and gives its address and phone number, followed by a photo gallery.

Vebses, a web studio in Tbilisi. We designed the site and built it in five languages, from the products by drink and the brand and wine pages to the maps, the store directory and the company section.

Yes. We would start from the frame of the KTW Group site: products by drink and by brand, a page for every wine with its specs, the places a visitor can go, a store directory, an export page for importers and as many languages as your markets need. Your brands and photographs would fill it, in a design of your own.

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