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Case study · 06 / 20 · ← all projects
Agrohub.
The corporate site for the farm-to-hypermarket brand, telling the chain's own story from field to shelf.
Visit agrohub.com.ge- Client
- Agrohub
- Sector
- Retail
- Services
- Marketing sites
- Built on
- Content editor
- Languages
- Georgian, English
Overview
For Agrohub we designed and built the corporate website of a Georgian hypermarket chain with its own farms, its own factory and its own imports, in Georgian and English. The site follows the food from the field to the shelf, with a page each for farming, production and import, and ends at the branches: nine stores with their addresses, and a Google map of Tbilisi and Batumi. The online shop is one click away, in the header of every page.
01
A page for each part of the business
Farming, production and import each have a page of their own, and the home page sums them up in three cards that open on hover.
02
Nine branches, two city tabs
A carousel of the nine branches with their addresses, and a Google map with a tab each for Tbilisi and Batumi.
03
Services at the branches
Pick & Go, cafés, wine cellars and car services, from parking to EV charging, set out on the Branches page.
04
The online shop, one click away
A button in the header of every page opens the separate online market at agrohub.ge.
The farm-to-shelf story
From the field to the shelf, in four pages.
- 01 The farm
Agrohub has farmed since 2016. The Farming page introduces its Black Angus, its poultry, its vegetable gardens and its Georgian cattle.
- 02 The factory
A 3,000 square metre factory with its own laboratories makes the dairy, the bread, the meat and the sweets, and its page follows the work in five steps.
- 03 The imports
Alongside its own produce, Agrohub imports from 5 countries: 13 unique brands and 2K products, most of the brands sold in Georgia only at Agrohub.
- 04 The branch
It all ends on the shelf: nine branches in Tbilisi, Batumi and Kutaisi, most open around the clock, in a hypermarket concept inspired by the Tbilisi market.
In the build
What the Agrohub site does.
01 / 06
- agrohub.com.ge/en
01Farm, factory and store on the home page
The hero moves between the farm, the factory and the store, on a timer or from its own tabs. Further down, the figures count up as they scroll into view and the cards for production, farming and import open on hover.
Recorded on the live site
02The farm, card by card
The Farming page gives the Black Angus, the poultry, the vegetable gardens and the Georgian cattle a card each, with a photo and a few lines on how each is raised or grown. The Angus, for one, come from Hungarian ranches at six to eight months and are fed to a plan set by the farm's vets.
- agrohub.com.ge/en/production
03The factory in five steps
On the Production page the heading stays pinned while the five steps of the factory's journey light up in turn, from sourcing through lab testing to distribution. Below them, ten product lines each get a card, from dairy to the wine cellar.
Recorded on the live site
04The import range, in numbers and logos
The Import page counts 13 unique brands, 5 countries of origin and 2K imported products. The logos follow in two moving rows, under the line that most of these brands are sold in Georgia only at Agrohub.
- agrohub.com.ge/en/branches
05A branch finder with a Google map
Arrows step through the branches one at a time, each with its address. Below, a Google map switches between Tbilisi and Batumi, and every pin opens the store's name and address.
Recorded on the live site
06Pick & Go, cafés and car services
The Branches page lists what comes with the shop: Pick & Go boxes collected without queueing at two branches, a café and a wine cellar in every branch, corporate cafés in partner companies, and parking, EV charging and a car wash.
The screens
Every screen here is the live site.
The brief
Agrohub is a Georgian hypermarket chain that grew out of its own supply: farms with cattle, poultry and greenhouses, a factory making dairy, bread, meat, confectionery and wine, and an imported range of international brands, most of them sold in Georgia only through Agrohub. Its branches in Tbilisi, Kutaisi and Batumi are mostly open around the clock, and it also runs catering and corporate cafés.
The online shop runs on its own site. Agrohub needed a separate corporate site that tells the farm-to-shelf story in Georgian and English and sends people on to the branches, catering, jobs and the shop.
What we built
We designed and built the corporate site. The home page follows the chain from field to shelf, and each line of the business has its own page: the farm's livestock and vegetable gardens, the factory's production journey step by step with its product lines, and the imported brands.
A branch directory lists every store with its address, hours and a map link, and the services that come with the shop: parking, EV charging and a car wash, Pick & Go at two branches, and a café and a wine cellar in every branch. Catering has a page of its own for event orders, and news, current vacancies and a 'Go Shopping' button to the online store are always within reach.
Stack and tools
What it runs on, and what it measures.
Read from the live site: the build, the tags in its pages, and the services a visitor meets on them.
- Marketing and analytics
- Google Analytics 4
- On the page
- Google MapsYouTubeInstagramFacebook
- Content
- Content editor
- Languages
- GeorgianEnglish
Gallery
On desktop and on the phone.
FAQ
About the Agrohub build.
Planning something similar? The intro call is thirty minutes and commits you to nothing.
The business behind the shops: the farm, the factory, the imported brands and the branches, each on a page of its own, plus news, catering, contacts and a link to current vacancies. The home page sums it up in a hero slider, a row of figures and three cards for production, farming and import.
The Branches page has a carousel of the nine branches, seven in Tbilisi, one in Batumi and one in Kutaisi, each with its address, and a Google map with Tbilisi and Batumi tabs where every pin opens the store's name and address. The contact page lists the same branches with their opening hours and a See On Map link to Google Maps for each.
Online shopping runs on a separate site. Every page of agrohub.com.ge has an online market button in the header, Go Shopping on the English pages, that opens the shop at agrohub.ge, and the footer links to it as well.
The Farming page covers the farm Agrohub has run since 2016: Black Angus from Hungarian ranches, poultry, vegetable gardens tested for nitrates and Georgian cattle. The Production page follows the 3,000 square metre factory in five steps and gives each of its ten product lines a card. The Import page adds the brands brought in from abroad, 13 of them from 5 countries, most sold in Georgia only at Agrohub.
Yes. On a phone the menu folds into a button, the Core Directions cards show their full text, the production journey runs down the screen one step at a time, and the four branch services stack into a single column of cards.
Georgian and English. Georgian is the default, the English pages sit under /en/, and an Eng and Geo switch in the header moves between them.
Vebses, a web studio in Tbilisi. We designed the corporate site and built it, from the home page slider and counters to the scroll-driven production journey, the branch carousel and the Google map with its city tabs.
For a chain that farms, makes or imports what it sells, yes. From Agrohub we would keep the outline: a page for each part of the business, a branch finder with a map, the services of each store set out plainly, a clear way through to the online shop and two languages from the start. The story it tells would be yours.
Start a project
Tell us what you are building.
Thirty minutes, no pitch deck. Describe the problem and we will tell you what it takes to solve it (scope, budget range, timeline), even if the answer is that you do not need us.
- Email ushello@vebses.com
- Call us+995 599 88 74 04
- WhatsApp+995 599 88 74 04
- Visit usPolitkovskaia 14, Tbilisi
