Jetour's English site open on a MacBook and an iPhone, standing on a rough dark stone block
Case study · 04 / 20 · ← all projects

Jetour.

The Jetour Georgia brand site: the marque, the line-up and the dealer behind them.

Visit jetour.ge
Client
Jetour
Sector
Automotive
Services
Marketing sites
Built on
Custom admin
Languages
Georgian, English

Overview

For Jetour Georgia we designed and built a car brand website in Georgian and English for the official dealer, E-Motors Georgia. Each of the six SUVs, from the T1 to the G700, has its own page with the warranty, the price in dollars or lari, the key figures and a colour selector. Every page has a test-drive button, and the booking form shows only the chosen car's trims and colours.

01

From the T1 to the G700

Six SUVs in petrol and plug-in hybrid versions, each with its warranty, key figures, colours and feature slides.

02

Prices in dollars or lari

Every model shows its price with a switch between dollars and lari, and a reduced price keeps the old one struck through.

03

A colour selector

Choose a colour and the car and the card behind it change to match, on a desktop or a phone.

04

Test-drive booking

A short form takes a name, a phone number and a date, then the car, and offers only that car's trims and colours.

The buyer's path

From the line-up to a test drive.

  1. 01 The range

    The models page lays out all six SUVs, from the T2 i-DM 4X4 to the G700, each one click from its own page.

    The models page on jetour.ge in English, headed Jeeps, with the six SUVs in a grid: T2 i-DM 4X4, T2, T2 i-DM, T1, T1 i-DM and G700
  2. 02 The model

    The Jetour T2 page leads with its warranty, its price of $33,000, four key figures and five colours.

    The Jetour T2 page on jetour.ge in English, in Silver Snow: the warranty of 5 years or 150,000 km, $33,000, four key figures and five colour swatches
  3. 03 Colour and price

    Choose Lime Green and the car and its card change colour. Switch to lari and the price becomes 87,087 lari.

    The same T2 page in English with Lime Green chosen and the price switched to lari, 87,087, the lime T2 on its lime colour card
  4. 04 The test drive

    Book a test drive by car, trim and colour: here the Jetour T2 with the 2.0T+8AT trim, in Sand.

    The Test Drive form on jetour.ge in English with the Jetour T2 picked and the 2.0T+8AT trim and Sand chosen, beside a T2 i-DM driving through water
In the build

What the Jetour site does.

01 / 06
  1. jetour.ge/en
    01

    The range, one car at a time

    In the home page's model band the SUVs roll in like slides, wheels turning, with each model's name large behind it. Arrows and thumbnails move through all six, and a button opens the car's own page.

    Recorded on the live site

  2. Redrawn Jetour T2 panel in English: the warranty of 5 years or 150,000 km, the price switched to lari at 87,087, an engine displacement of 2.0 (T), 4 cylinders, 390 N·m of max torque and 10.2 litres average combined fuel consumption, and five colours with Lime Green chosen, beside the lime T2 and a glass chip reading $33,000
    02

    Price, warranty and figures up front

    The Jetour T2 page opens on what a buyer compares first: a warranty of 5 years or 150,000 km, the price in dollars or lari, engine size, cylinders, torque and fuel consumption, and five colours.

  3. jetour.ge/en/test-drive
    03

    Test drives by model, trim and colour

    Pick a car in the test-drive form and the trims and colours it comes in appear beneath it. Pick another and the choices change with it, so the request names the exact car.

    Recorded on the live site

  4. Redrawn list of the six models in English under the Jeeps title, over the faded models page, with prices and warranties from their own pages: T2 i-DM 4X4 $39,000, T2 $33,000, T2 i-DM $39,000, T1 $28,000 down from $30,000, T1 i-DM $33,000 and G700 $50,000 down from $57,000
    04

    Every SUV with its price and warranty

    From the Jetour T1 at $28,000 to the G700 at $50,000, each model page shows its price and its warranty, with the old price struck through when it has been reduced.

  5. jetour.ge/en/cars/jetour-t2
    05

    Swatches that recolour the car and its card

    Choose a colour on the T2 page and the car and its colour card change with it. Switch to lari and the price counts over from $33,000 to 87,087 lari.

    Recorded on the live site

  6. Redrawn Contact Us page in English: the dealer's phone, email and address at 131 Akaki Beliashvili St., Tbilisi, over the page's Google map with the E-Motors Georgia pin ringed, beside the request form with name, email, +995 phone, message and the teal Request button
    06

    The dealer behind the brand

    The contact page sets E-Motors Georgia's phone, email and Tbilisi address beside a short request form and a Google map of the showroom.

The screens

Every screen here is the live site.

8 screens from the Jetour build
The brief

Jetour is the travel-focused SUV brand founded by Chery Holding, sold in Georgia through the official dealer E-Motors Georgia from its Tbilisi showroom. The local line-up runs from the T1 and T2 off-roaders, in petrol and plug-in hybrid versions, to the G700.

The brand needed its own site in Georgian and English that shows each model properly and turns interest into test drives and pre-orders for the dealer's sales team.

What we built

We designed and built the site around the models. Each model page shows the warranty, the price in dollars or lari, key figures, a colour selector, feature slides and a link to the specifications, and ends in a button to the test-drive form, which asks for a preferred date, model, trim and colour.

New launches get an offer page with a pre-order form, announced in a pop-up across the site. News, a page on the brand, a contact form and a WhatsApp button complete it, and the dealer's team publishes news and offers themselves.

Stack and tools

What it runs on, and what it measures.

Read from the live site: the build, the tags in its pages, and the services a visitor meets on them.

Marketing and analytics
Google Analytics 4Meta Pixel
On the page
WhatsAppGoogle MapsInstagramFacebook
Content
Custom admin
Languages
GeorgianEnglish
Gallery

On desktop and on the phone.

Three phones in 3D on Jetour's dark teal, all in English: the home page on the Jetour T2 Traveller for Every Terrain slide, and the T2 page in Lime Green at 87,087 lari and in Silver Snow at $33,000
The English models page with its grid of six SUVs on desktop, beside the open English mobile menu with its model cards on a phone, on a light teal tint
The English Test Drive page on desktop, its form beside a T2 i-DM driving through water, and its car picker on a phone with the Jetour T2, 2.0T+8AT and Sand chosen, on a light teal tint
FAQ

About the Jetour build.

Planning something similar? The intro call is thirty minutes and commits you to nothing.

Start yours

The form asks for a name, a phone number and a preferred date, with an email and a comment if the visitor wants to add them. The visitor then picks one of the six cars, and the form loads the trims and colours that car comes in, so the request names the exact car they want to drive.

Yes. Every model page shows its price in dollars, with a switch to lari, and a reduced price keeps the old one struck through beside it. The Jetour T2 is $33,000, or 87,087 lari, and the T1 is $28,000, down from $30,000.

Six SUVs: the Jetour T1 and T1 i-DM, the T2, T2 i-DM and T2 i-DM 4X4, and the G700. Each has its own model page, and all six appear on the models page, in the menu, in the home page's model band and in the test-drive form.

The colours sit under the key figures as swatches. Choosing one crossfades the car and the coloured card behind it, and the $ and ₾ buttons switch the price between dollars and lari.

Georgian and English. Georgian is the default, and the English version under /en/ carries the same models, test-drive and contact pages, with a language switcher in the header.

The contact page has a short request form, the phone number, email and address of E-Motors Georgia, the official dealer, and a Google map of its Tbilisi showroom. A WhatsApp link sits in the footer and, on phones, in the header, and every page has a test-drive button.

Vebses, a web studio in Tbilisi. We designed the site and built it, from the home page's model band and the model pages with their colour and currency switches to the test-drive booking and the contact page. The dealer's team publishes news and offers themselves through the site's admin.

Yes. A new brand would take from jetour.ge a page per model with its price, colours and key figures, a line-up that is quick to browse, a test-drive form that knows each car's trims and colours, and an admin the sales team can update. The design and the copy would be shaped around that brand and its cars.

Next case study · 05 / 20Materia.The development showcase for Outlook Forest and Tabakhmela Estates, with each project presented as one continuous scroll, designed and built end to end.Read the case study
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