ICR Shop's English site open on a MacBook and an iPhone, standing on a rough dark stone block
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ICR Shop.

Multi-brand footwear and fashion e-commerce: many labels, one checkout, one way of browsing.

Visit icrshop.ge
Client
ICR Shop
Sector
Fashion
Services
E-commerce
Built on
React · Shop admin
Languages
Georgian, English

Overview

For ICR Group, a Georgian retailer since 1993, we designed and built ICR Shop: one multi-brand online store, in Georgian and English, for the group's footwear and fashion stores. Footwear comes first, alongside clothing, bags and accessories for women, men and children, from Bata, Geox and Ecco to Premiata and Alohas. Shoppers narrow the catalogue by store, brand, size and price, check which shops hold their size and see the bonus points every product earns.

01

Filters with live counts

Every filter opens in place, and every option in it shows how many products it holds.

02

Stock online and in the stores

Every size shows what is left online, and one button lists the shops that hold the size chosen.

03

Bonus points, shown up front

Each product page shows the bonus points its order earns. A year's points lift the card's discount to as much as 20%.

04

Sixty stores on one map

A store locator for 60 stores in 6 cities, with opening hours, phone numbers and an open-now status.

The shopper's path

From the catalogue to the cart.

  1. 01 The catalogue

    Filter by brand, size, store or price and the grid follows. Alohas comes down to 47 pairs on one page, sale prices in red.

    The Alohas sneakers in the footwear catalogue on icrshop.ge in English: 47 products on one page under the Alohas and Footwear filters, with SALE and NEW badges and sale prices in red beside the old price and the discount
  2. 02 The product

    The Premiata Lander page gives the colour, the price of 999 lari, a size chart and the 999 points the order earns.

    The Premiata Lander product page on icrshop.ge in English: four photos, the NEW badge, ID premiata-VAR8656, Earn 999 points from this order, Color: Navy, 999 lari, the size select and the Stores button
  3. 03 The stores

    Choose size 42 and the stores button lists six shops in Tbilisi and Batumi that have it, each marked in stock or down to its last pair or two.

    The Store availability drawer on icrshop.ge in English for size 42 of the Premiata Lander: six stores in Tbilisi and Batumi with their addresses, marked In stock or down to the last 1 or 2 pairs
  4. 04 The cart

    Size 42 goes into the cart at 999 lari. The drawer shows the subtotal, free delivery and the total above the button to continue the order.

    The Cart drawer on icrshop.ge in English: Footwear Premiata Lander in size 42 at 999 lari, a quantity stepper, the subtotal, shipping marked Free in green, a total of 999 lari and the Checkout button
In the build

What the ICR Shop site does.

01 / 06
  1. icrshop.ge/catalog?attribute_set=footwear
    01

    Every filter shows its count

    Store, brand, size, colour, season and price open in place, each option marked with the number of products behind it. Tick Alohas 47 in the footwear catalogue and 5,591 products come down to 47 on one page.

    Recorded on the live site

  2. The ICR bonus card on the brand's dark burgundy, redrawn in English: the site's red card illustration beside the Discount tiers, 0% from 50 points, 5% from 500, 10% from 1,000, 15% from 3,000 and a Premium 20% from 10,000, the Premium privileges of 20%, 50% and 50%, the product page line Earn 999 points from this order, and a glass chip for 1 GEL = 1 point, with points collected online and in stores combined
    02

    A bonus card that grows to 20%

    Every product page shows the points its order earns: 999 for the Premiata Lander at 999 lari. One lari is one point, online or in an ICR store, and a year's points lift the discount step by step to a Premium 20%.

  3. icrshop.ge/product/premiata-VAR8656
    03

    Stock by size, store by store

    The size picker shows the stock online in every size, from the last two pairs to sold out. Choose 42 on the Premiata Lander and the stores button lists six shops in Tbilisi and Batumi that have it.

    Recorded on the live site

  4. Redrawn in English over the faded product page: the Premiata Lander buy box with size 42 chosen, ID premiata-VAR8656, Earn 999 points from this order, Color: Navy, 999 lari, the Size guide link and the Add to cart and Stores buttons, beside the Cart drawer with the Lander in size 42, a subtotal of 999 lari, shipping marked Free in green and a total of 999 lari, and a chip for free delivery from 150 lari in Tbilisi and regions
    04

    Free delivery, shown in the cart

    Once a size is chosen the black button turns into add to cart, and the cart drawer sets out the subtotal, the delivery and the total. Delivery is free from 150 lari, in Tbilisi and in the regions.

  5. icrshop.ge
    05

    Search as you type

    Type premiata and 131 results come up under the search field, with two suggested links and ten pairs with their prices. One click opens all 131 in the catalogue.

    Recorded on the live site

  6. Redrawn shop locator from icrshop.ge in English over its OpenStreetMap map of Tbilisi: the City list open with 60 stores in all, 41 in Tbilisi, 11 in Batumi, 4 in Kutaisi, 2 in Zugdidi and one each in Rustavi and Telavi, the AW LAB group with its stores at Galleria Tbilisi on Shota Rustaveli Avenue and at City Mall Saburtalo, open 10:00 to 22:00 and marked Open in green, and a chip for 60 stores in 6 cities, on a light warm tint
    06

    Every store, by city and brand

    The shop locator groups the stores by brand, each with its address, opening hours, a phone number and an open-now status. Choose a city or a store and the map moves to it.

The screens

Every screen here is the live site.

8 screens from the ICR Shop build
The brief

ICR Group has worked in Georgian retail since 1993 and runs footwear and fashion stores, among them Bata, Geox, Ecco, Replay, AW LAB, Bambino and Corso Italia, with a wide choice of international brands. ICR Shop is the group's online store: footwear first, alongside clothing, bags and accessories for women, men and children.

The store had to bring all those shops and brands into one catalogue, and connect online shopping with the group's physical stores and its bonus card.

What we built

We designed and built the store in Georgian and English. Visitors shop by gender, product type, store or brand, and narrow the catalogue by size, season, price, availability and more.

Product pages show colours, sizes with a size chart and the bonus points an order earns, with delivery, returns and payment details and matching care products alongside. Customers check out, keep a wishlist and follow their orders in their profile; a store locator lists the stores by city and brand with opening hours, and a help centre covers delivery, returns, instalments and the bonus card.

Stack and tools

What it runs on, and what it measures.

Read from the live site: the build, the tags in its pages, and the services a visitor meets on them.

Built with
ReactGoogle Fonts
Marketing and analytics
Google Tag ManagerGoogle Analytics 4Google AdsMeta Pixel
On the page
MessengerFacebookInstagramApp StoreGoogle Play
Content
Shop admin
Languages
GeorgianEnglish
Gallery

On desktop and on the phone.

Five phones in a staggered row on the brand red, with icrshop.ge in English: the home page with the MID SEASON SALE banner and Our shops, the Alohas sneakers in the footwear catalogue, the Premiata Lander product page, Choose Size with the stock in each size, and Our stores with its map
The Alohas sneakers in the footwear catalogue on icrshop.ge in English on desktop beside the same catalogue on a phone, with SALE and NEW badges and sale prices in red, on a light warm tint
Six pages of icrshop.ge in English in 3D on dark burgundy: the home page with the Geox banner and Our shops, Brands and shops, the footwear menu over the Alohas catalogue, live search for premiata, Our stores moved to Batumi and the Premiata Lander product page
FAQ

About the ICR Shop build.

Planning something similar? The intro call is thirty minutes and commits you to nothing.

A bar of filters sits above the catalogue: store, brand, product, category, style, gender, size, colour and more, with further options in a drawer. Each opens in place with its options and their product counts, one button shows the results, and the active filters stay on show as chips that can be removed. In the footwear catalogue, ticking Alohas takes 5,591 products down to 47.

Yes. On the product page the size picker shows the stock online for each size, and the stores button lists the shops that hold the size chosen, with their addresses and whether it is in stock or down to its last pair or two. For size 42 of the Premiata Lander it lists six stores in Tbilisi and Batumi. The help centre suggests contacting the store before going.

Every lari spent earns one point, on icrshop.ge or in any ICR store, and each product page shows how many points its order earns. Points collected over a year set the discount: 5% from 500 points, 10% from 1,000, 15% from 3,000 and 20% from 10,000, the Premium level, which also brings 50% off in the birthday week and before the seasonal sale. The card is issued in the ICR app only.

The home page and the brands page show eleven ICR stores: Bata, AW LAB, Scarpiera, Replay, Bambino, ICR Sport, Geox, Ecco, Studio Shoes Gallery, Corso Italia and the Outlet. The brands page adds popular labels such as Alohas, Premiata, Vagabond, Coolway and Hoff and an A to Z list of 100 brands, and every store and brand opens as a filtered catalogue.

The shop locator lists 60 stores in 6 cities: 41 in Tbilisi, 11 in Batumi, 4 in Kutaisi, 2 in Zugdidi and one each in Rustavi and Telavi. Stores are grouped by brand, each with its address, opening hours, a phone number with a copy button and an open or closed status that follows the time of day. Choose a city or a store and the OpenStreetMap map moves to it.

Georgian and English. Georgian is the default, and the GEO / ENG switch in the header shows the same pages in English at the same addresses, from the menus to the product pages and the store locator.

Vebses, a web studio in Tbilisi. We designed the store and built it in React, in Georgian and English: the catalogue and its filters, live search, the product pages with stock by store and bonus points, the cart, the store locator and the help centre.

For a retailer with many stores and brands under one roof, yes. The reusable parts are one catalogue for all of them, filters with live counts, stock by size and by store, loyalty points on every product page and a store locator with a map. The stores, the brands and the look would come from your business.

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