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ICR Shop.

Multi-brand footwear and fashion e-commerce — many labels, one checkout, one way of browsing.

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Client

ICR Shop

Sector

Fashion

Scope

E-commerce · Development

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No. 20 / 44

ICR Shop fashion e-commerce on a laptop
The project

Multi-brand fashion e-commerce.

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What we handled
  • E-commerce
  • Development
Related services
The brief

ICR Group has worked in Georgian retail since 1993 and runs stores for international footwear and fashion brands, among them Bata, Geox, Ecco, Replay, AW Lab, Bambino and Corso Italia. ICR Shop is the group's online store: footwear first, alongside clothing, bags and accessories for women, men and children.

The store had to bring all those shops and brands into one catalogue, and connect online shopping with the group's physical stores and its bonus card.

What we built

We designed and built the store in Georgian and English. Visitors shop by gender, product type, store or brand, and narrow the catalogue by size, season, price, availability and more.

Product pages show colours, sizes with a size chart and the bonus points an order earns, with delivery, returns and payment details and matching care products alongside. Customers check out, keep a wishlist and follow their orders in their profile; a store locator lists every shop by city with opening hours, and a help centre covers delivery, returns, instalments and the bonus card.

What it does
  • Shopping by women, men and kids, by product type, store and brand
  • Filters for store, brand, category, size, season, price and availability
  • Product pages with size chart, colours, bonus points and care products
  • Cart and checkout, with orders and a wishlist in the customer profile
  • Store locator by city, with opening hours and open-now status
  • Help centre: delivery, returns, instalments and the bonus card
  • Sale, new-in and online-exclusive collections
  • Georgian and English
Built with
  • LanguagesGeorgian, English
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