Voom
Sports-nutrition storefront, built to reorder fast


Multi-brand footwear and fashion e-commerce: many labels, one checkout, one way of browsing.
Visit icrshop.geFor ICR Group, a Georgian retailer since 1993, we designed and built ICR Shop: one multi-brand online store, in Georgian and English, for the group's footwear and fashion stores. Footwear comes first, alongside clothing, bags and accessories for women, men and children, from Bata, Geox and Ecco to Premiata and Alohas. Shoppers narrow the catalogue by store, brand, size and price, check which shops hold their size and see the bonus points every product earns.
Every filter opens in place, and every option in it shows how many products it holds.
Every size shows what is left online, and one button lists the shops that hold the size chosen.
Each product page shows the bonus points its order earns. A year's points lift the card's discount to as much as 20%.
A store locator for 60 stores in 6 cities, with opening hours, phone numbers and an open-now status.
Filter by brand, size, store or price and the grid follows. Alohas comes down to 47 pairs on one page, sale prices in red.

The Premiata Lander page gives the colour, the price of 999 lari, a size chart and the 999 points the order earns.

Choose size 42 and the stores button lists six shops in Tbilisi and Batumi that have it, each marked in stock or down to its last pair or two.

Size 42 goes into the cart at 999 lari. The drawer shows the subtotal, free delivery and the total above the button to continue the order.

ICR Group has worked in Georgian retail since 1993 and runs footwear and fashion stores, among them Bata, Geox, Ecco, Replay, AW LAB, Bambino and Corso Italia, with a wide choice of international brands. ICR Shop is the group's online store: footwear first, alongside clothing, bags and accessories for women, men and children.
The store had to bring all those shops and brands into one catalogue, and connect online shopping with the group's physical stores and its bonus card.
We designed and built the store in Georgian and English. Visitors shop by gender, product type, store or brand, and narrow the catalogue by size, season, price, availability and more.
Product pages show colours, sizes with a size chart and the bonus points an order earns, with delivery, returns and payment details and matching care products alongside. Customers check out, keep a wishlist and follow their orders in their profile; a store locator lists the stores by city and brand with opening hours, and a help centre covers delivery, returns, instalments and the bonus card.
Read from the live site: the build, the tags in its pages, and the services a visitor meets on them.



Planning something similar? The intro call is thirty minutes and commits you to nothing.
A bar of filters sits above the catalogue: store, brand, product, category, style, gender, size, colour and more, with further options in a drawer. Each opens in place with its options and their product counts, one button shows the results, and the active filters stay on show as chips that can be removed. In the footwear catalogue, ticking Alohas takes 5,591 products down to 47.
Yes. On the product page the size picker shows the stock online for each size, and the stores button lists the shops that hold the size chosen, with their addresses and whether it is in stock or down to its last pair or two. For size 42 of the Premiata Lander it lists six stores in Tbilisi and Batumi. The help centre suggests contacting the store before going.
Every lari spent earns one point, on icrshop.ge or in any ICR store, and each product page shows how many points its order earns. Points collected over a year set the discount: 5% from 500 points, 10% from 1,000, 15% from 3,000 and 20% from 10,000, the Premium level, which also brings 50% off in the birthday week and before the seasonal sale. The card is issued in the ICR app only.
The home page and the brands page show eleven ICR stores: Bata, AW LAB, Scarpiera, Replay, Bambino, ICR Sport, Geox, Ecco, Studio Shoes Gallery, Corso Italia and the Outlet. The brands page adds popular labels such as Alohas, Premiata, Vagabond, Coolway and Hoff and an A to Z list of 100 brands, and every store and brand opens as a filtered catalogue.
The shop locator lists 60 stores in 6 cities: 41 in Tbilisi, 11 in Batumi, 4 in Kutaisi, 2 in Zugdidi and one each in Rustavi and Telavi. Stores are grouped by brand, each with its address, opening hours, a phone number with a copy button and an open or closed status that follows the time of day. Choose a city or a store and the OpenStreetMap map moves to it.
Georgian and English. Georgian is the default, and the GEO / ENG switch in the header shows the same pages in English at the same addresses, from the menus to the product pages and the store locator.
Vebses, a web studio in Tbilisi. We designed the store and built it in React, in Georgian and English: the catalogue and its filters, live search, the product pages with stock by store and bonus points, the cart, the store locator and the help centre.
For a retailer with many stores and brands under one roof, yes. The reusable parts are one catalogue for all of them, filters with live counts, stock by size and by store, loyalty points on every product page and a store locator with a map. The stores, the brands and the look would come from your business.
Thirty minutes, no pitch deck. Describe the problem and we will tell you what it takes to solve it (scope, budget range, timeline), even if the answer is that you do not need us.