Dediko's website open on a MacBook and an iPhone, standing on a rough dark stone block
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Dediko.

The online shop of Dediko, a social enterprise that employs single mothers. Handmade bags, home textiles and things for parents and children, delivered across Georgia.

Visit dediko.ge
Client
Dediko
Sector
Social enterprise
Services
E-commerce
Built on
Shop admin
Languages
Georgian, English

Overview

For Dediko we designed and built the online shop of a social enterprise that employs single mothers: handmade bags, some trimmed with gobelin, home textiles and things for parents and children, delivered across Georgia. Shoppers search from the header, filter each range without a page load and see sale prices against the original, then save to a wishlist, add to the cart and buy online. The shop is in Georgian, with an English version, and it tells the story of the women who make what it sells.

01

Search, then narrow the range

The header search lists matching products with their photos as you type, and each range filters by subcategory without a page load.

02

Sale prices against the original

A product on sale shows its original price struck through beside the new one, and its own page adds a red Sale badge: the Dediko backpack is 80 lari instead of 100.

03

The details on every product

Size, colour and fabric in a table, the pockets where a bag has them, and a short FAQ on how to buy and how to return.

04

The story behind the bags

An About page for the social enterprise and its team, and a Join Dediko form for women who want to work with it.

The shopper's path

From laptop bags to the cart.

  1. 01 The catalogue

    One tick narrows Bags to laptop bags. Every card shows its price, with the original struck through where the bag is on sale.

    The Bags category on dediko.ge filtered to laptop bags: the subcategory list with laptop bags ticked, and laptop bags in peach, cocoa, blue with gobelin and blue with palms, two of them at 50 lari instead of 60
  2. 02 The product

    The blue laptop bag with gobelin, ID 322: waterproof canvas, three pockets outside and two inside, and 50 lari instead of 60 beside Add to Cart and Buy.

    The product page on dediko.ge for the blue laptop bag with gobelin, ID 322: the photo on a plinth, the description, the notes on delivery, handmade work and secure payment, and the price card with 60 lari struck, 50 lari, a Sale badge, Add to Cart and Buy
  3. 03 The mini cart

    The header cart now reads 50 lari with a count of one, and the mini cart under it leads to the cart or straight to checkout.

    The same product page on dediko.ge with the mini cart open under the header cart, now 50 lari with a count of 1: the blue laptop bag with gobelin, 1 × 50 lari, a total of 50 lari, View cart and Checkout
  4. 04 The cart

    The cart page sets out the quantity, a coupon field, a delivery line that reads free delivery, and a total of 50 lari above the button to buy.

    The cart page on dediko.ge: the blue laptop bag with gobelin at 50 lari with a quantity stepper, a coupon field, a subtotal of 50 lari, free delivery, a total of 50 lari and the button to buy
In the build

What the Dediko shop does.

01 / 06
  1. dediko.ge
    01

    Gobelin, found as you type

    Type the Georgian for gobelin and the matches drop down under the field as you go: a photo of each, the match in bold, ten results over two pages, from bags to table runners and tablecloths. A click opens the product.

    Recorded on the live site

  2. Redrawn in Georgian on olive over the faded product page: the photo of the blue Dediko backpack, ID 209, its price card with 100 lari struck, 80 lari, a red Sale badge, Add to Cart and the dark olive Buy button, the additional details table with size 40*28*14.5, colour blue, waterproof canvas, 3 outer and 5 inner pockets, and a chip noting that it comes with a pushchair attachment
    02

    Size, fabric and pockets in a table

    Each product page lists its size, colour, fabric and, where they apply, its pockets, in a table beside the price card. The Dediko backpack is 40 × 28 × 14.5, in waterproof canvas, with three pockets outside, five inside and an attachment for a pushchair.

  3. dediko.ge/product-category/bags/
    03

    Filters that update in place

    In the Bags category, tick shoulder bags, laptop bags or square backpacks and the grid changes in place, without a page load. Several boxes can be ticked at once.

    Recorded on the live site

  4. Redrawn in Georgian on olive over the faded cart page: the product page FAQ card How do I buy a product? with its four numbered steps, from adding to the cart to choosing how to pay, and the Your cart card with the blue laptop bag with gobelin at 50 lari, the subtotal, free delivery, a total of 50 lari and the olive buy button, plus a chip on the secure payment system and paying by card online, in full or in instalments
    04

    How to buy, answered on the page

    A short FAQ on every product page explains buying in four steps and the ways to pay, in full or in monthly instalments through a bank. The cart then sets out the subtotal, the delivery and the total above the button to buy.

  5. 05

    Wishlist and cart on a phone

    On a phone the heart saves a product to the wishlist, and add to cart answers with a tick and a count on the cart in the bottom tab bar. A tap on the cart slides it in from the side, with the total.

    Recorded on the live site

  6. Redrawn in English on olive from dediko.ge/en/: the Join the Dediko team form with its invitation to become part of the team, the Name, Surname, Phone, Email and Message fields and the Submit button, beside two photos from the About page of models carrying many Dediko bags on orange and red grounds, and a chip on the social enterprise set up by the Constanta Foundation to support single mothers
    06

    A form for joining the team

    The About page tells the story of the social enterprise and its team. The Join Dediko page invites women to become part of it, with a short form: name, surname, phone, email and a message.

The screens

Every screen here is the live site.

8 screens from the Dediko build
The brief

Dediko is a social enterprise set up by the Constanta Foundation to support single mothers and women who care for elderly relatives. It employs them, teaches them a trade and sells what they sew: backpacks, laptop and cosmetics bags, tablecloths, picnic mats, and a parent's backpack that clips to a pushchair.

It needed a shop that sells the products properly (photographed, described and bought online) and tells the story behind them, so that buying a bag reads as supporting the women who made it.

What we built

We designed and built the online shop. The catalogue is split into bags, home décor, and parent and child, with sale prices shown against the original and a search in the header. Each product page has its photos, the size, colour and fabric, the pockets where a bag has them, and a short FAQ on buying and returns; visitors save items to a wishlist, add them to the cart and check out online, with delivery across Georgia.

Beyond the shop, the site tells Dediko's story, invites women to join the team through a form of their own, and publishes the delivery, return and privacy terms. The site is in Georgian, with an English version that translates the menus, the Join form and some of the product names.

Stack and tools

What it runs on.

Read from the live site: the build, and the services a visitor meets on its pages.

On the page
Google MapsFacebookInstagram
Content
Shop admin
Languages
GeorgianEnglish
Gallery

On desktop and on the phone.

Dediko's home page on desktop, with the olive hero panel, the kitchen photo and four colour category tiles, beside the same page on a phone with its yellow shop button and bottom tab bar, on a light olive tint
Three phones in 3D on the dark olive: the home page with its four colour tiles, the parent and child range just after the Dediko backpack went into the cart, its heart filled and the cart badge at 1, and the blue laptop bag with gobelin at 50 lari instead of 60
Two windows of the About page on dediko.ge on a warm light tint: a collage of women at home with Dediko bags and textiles, and Meet our team with the social enterprise's story and studio photos of models carrying Dediko bags on orange, blue and red
FAQ

About the Dediko build.

Planning something similar? The intro call is thirty minutes and commits you to nothing.

Start yours

The search in the header lists matching products as you type, with a photo of each, the typed text in bold and five results to a page: the Georgian for gobelin returns ten, bags first, then table runners and tablecloths. Each range also filters by subcategory with tick boxes, such as shoulder bags, backpacks and laptop bags under Bags, and the grid updates without a page load. Discounted products have a carousel of their own on the home page, with a link to all of them.

Photos, the description and a price card with Add to Cart and Buy; when a product is on sale, the card shows the original price struck through and a red Sale badge. Below come a table of details (size, colour and fabric, plus the decoration and the pockets where they apply), a short FAQ on how to buy and when a product can be returned, and a carousel of similar products. The blue laptop bag with gobelin, for instance, is 40 × 28 × 4, with three pockets outside and two inside, at 50 lari instead of 60.

The FAQ on every product page sets it out in four steps: choose the product and add it to the cart, give the delivery address, choose when to receive the order and choose how to pay. Individuals pay online by card, and businesses can pay by card or by bank transfer against an invoice. A purchase can be paid in full or spread over monthly instalments through a bank.

Yes. Orders are delivered throughout Georgia: in Tbilisi in 2 to 3 working days and in the regions in 3 to 4, with faster delivery by prior arrangement. The delivery, return and privacy terms are published on the site, and a buyer can withdraw from an online purchase within 14 calendar days.

Dediko is a social enterprise set up by the Constanta Foundation to support single mothers and women who care for elderly relatives: it employs them, teaches them a trade and sells what they sew. The range runs from backpacks and laptop bags to tablecloths, picnic mats and a parent's backpack that clips to a pushchair. The About page tells that story, and the Join Dediko page has a form for women who want to join the team.

Georgian and English. The Geo and Eng switch in the header moves between the two. The English version at dediko.ge/en/ has its menus, links, add to cart buttons and some of the product names in English, while the product details and the About story are in Georgian.

Vebses, a web studio in Tbilisi. We designed and built the online shop: the catalogue with its filters and live search, the product pages, the wishlist, the cart and online checkout, and the About, Join Dediko and contact pages, in Georgian with an English version.

Yes, for a social enterprise or a small brand. Dediko's shop has the pieces: a catalogue that filters in place, a live search, product pages with clear details and sale prices, a wishlist and a cart, and pages that tell the story behind what you sell. The range and the people behind it would be yours, and so would the design.

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